THE FRANK LUNTZ FACTOR
It is becoming more and more obvious that Frank Luntz is a scam. I’ve been covering his duplicity for some time. 08 Central has an interesting take on Luntz. I like the ‘silly’ term. One of the problems is Luntz appears to be using the same people over and over again. My question is where the heck does he come up with such stupid people. (Stupid is my word for the day). Race42008 has additional information about the Luntz incident on Fox. I am hoping there is enough to discredit the Luntz dog and pony show. TPM Muckraker has additional information on how Luntz picks the morons in his audience.
“…While this isn't necessarily evidence that Luntz has used actors or plants in his segments, it "says there's something sloppy at best about his recruitment process, Mark Blumenthal, a veteran of the polling business and founder of Pollster.com, told me. "If you see a respondent show up twice, it's a sign of professional respondents leaking through."
But when I spoke to Luntz today, he said that he uses repeat participants by design. In a segment to air on Fox News tonight, he said, there should be a "bunch of people" who had been in prior focus groups, some of them participating as early as May of last year. "It allows me to see how people's opinion have changed over time," he explained. "I'm trying to isolate that moment that made the difference."
When asked about the charge that he'd used actors or plants, his already rapid speech accelerated: "That's ridiculous.... I'm sure that the person who said that doesn't have a PhD, probably doesn't have a masters, and doesn't know what they're talking about."
He's conducting a "study of human behavior" with his dial tests (a mechanism that registers viewers' moment by moment reaction) he said, not a traditional focus group. And if you "want to understand how people change their points of view, you have to ask them over time and multiple times. This is how social biologists do it. This is anthropology.... If you're goal is to study how opinions change over time, of course you've got to call them back."
Luntz said that he does pay polling participants, but when asked how much, said "it varies." When I offered that I understood that $50 is the industry norm, he said that he'd paid New Hampshire participants "a bit more than that." "You do what you can," he said, to screen out professional respondents….”
But when I spoke to Luntz today, he said that he uses repeat participants by design. In a segment to air on Fox News tonight, he said, there should be a "bunch of people" who had been in prior focus groups, some of them participating as early as May of last year. "It allows me to see how people's opinion have changed over time," he explained. "I'm trying to isolate that moment that made the difference."
When asked about the charge that he'd used actors or plants, his already rapid speech accelerated: "That's ridiculous.... I'm sure that the person who said that doesn't have a PhD, probably doesn't have a masters, and doesn't know what they're talking about."
He's conducting a "study of human behavior" with his dial tests (a mechanism that registers viewers' moment by moment reaction) he said, not a traditional focus group. And if you "want to understand how people change their points of view, you have to ask them over time and multiple times. This is how social biologists do it. This is anthropology.... If you're goal is to study how opinions change over time, of course you've got to call them back."
Luntz said that he does pay polling participants, but when asked how much, said "it varies." When I offered that I understood that $50 is the industry norm, he said that he'd paid New Hampshire participants "a bit more than that." "You do what you can," he said, to screen out professional respondents….”
Source Watch on Frank Luntz
Media Transparency
My question: If Luntz is paying his focus group participants, how do we know he is not paying them to spin the results of his focus groups to favor a certain candidate?
Trackposted to Outside the Beltway, Mark My Words, Adam's Blog, Right Truth, DragonLady's World, The Amboy Times, Big Dog's Weblog, Conservative Cat, Adeline and Hazel, third world county, Blue Star Chronicles, Pirate's Cove, Celebrity Smack, Wake Up America, Dumb Ox Daily News, and Right Voices, thanks to Linkfest Haven Deluxe.
08 Bloggers Alliance
">
View my page on Political Voices of Women
![Pink Flamingo [Home]](http://i263.photobucket.com/albums/ii147/blog_photos_album/flamingo_crossing.jpg)
